Personal platform – your own corner of the internet to which you funnel your audience

Hit that Like button! Subscribe and don't forget to click the notification bell! Help me out against the evil algorithms! Please, I beg you! Can I have some more, sir? I'm hungry, sir? Please, some porridge, sir.

Begging the audience

It's a common thing to hear a Youtuber plead with the audience to like, share and subscribe to his content (not unnecessarily gendered, the vast majority of Youtube audience and creators are men). Besides being pathetic, the problem is that all this does is grow Youtube as a platform, which constantly changes to the benefit of its owner company and not the content creator or the audience.

With a flick of a switch, Youtube can erase its content creator's entire portfolio and set him back to zero. With a click of a mouse and a few taps on the keyboard, the algorithm that governs the popularity of an entire swath of Youtube content creators can be tweaked to never allow them to grow beyond a certain point. Content creators who urge the audience to keep pushing buttons are using a doubling-down strategy does not work out in the long run because every system on the platform is designed to make it grow. Any growth of the content creator will be tolerated only up until the platform feels threatened by it, just like what happened with Alex Jones. By the way, this applies to all platforms except one – your own.

Build your own thing

Start building your own platform in parallel with that on a social network or content host. Constantly invite the audience to your platform and give them more rights than you had. It's as simple as that. Create a welcoming environment and try to limit legal risk for yourself.

It's impossible to outscale the likes of Youtube, Facebook and Twitter. All these platforms cooperate, share personnel and tech behind the scenes. A single content creator can't ever hope to grow as large as them but size is irrelevant; what matters is the spirit. The next step is making a way so the audience can participate but you aren't legally responsible for what they do there.

Conclusion – build stuff in parallel

Working on a Youtube channel or a Facebook profile isn't necessarily bad or wrong, as long as you realize you're a guest there and can be kicked out at any moment without taking any of that with you. Don't build on the shaky foundation of other platforms but set your own foundation, build your own platform and create something worth preserving.